Pound heading to all time low against the Euro

Is the pound heading to an all time low against the Euro?  The media certainly is saying it will.  With rates heading lower over the last few months some are predicting that the rate will level out at 1 pound to 1euro by the start of 2018.

The pound has been getting you fewer euros since 24 June 2016, the day after the Brexit vote and since then there have been a number of factors that have had an impact.

This mornings best Euro rate is 1.0793, offered by Sterling FX, but analysts are predicting the rate will drop further.  Only time will tell, of course.